The Fundraising Factory - Posts Tagged ‘storytelling’

Storytelling – Animation is Mesmerizing

Wednesday, May 23rd, 2012

In a previous post I said I would write a couple of tips on good storytelling.  Here’s the third of three.

Facial expressions, body gestures, and vocal tone add character to telling a tale.  However, the size of an audience dictates the amount of body language you might use in your account of a story.  With a large audience distance can be a problem.  So what can you do?  Pulling out a power point is not the answer if that’s what you were thinking.  Short of jumping up and down, with arms waving frantically to keep an audiences attention, the other choice is vocal animation combined with those carefully chosen words that I talked about in a previous post.

Combine your words in ways that perhaps your audience has never heard them before.  Think about giving your words certain tones and pitches.  Enunciate your words to match their meaning. Volume is your best friend and inserting a whispering sentence to a large audience while bending forward just a little adds an unexpected dynamic to your presentation.  Of course it should be appropriate to your content.  I use this technique almost every time I am public speaking.  You have to give it a try.  It’s so much fun to watch your audience lean forward and even sit up straighter in their seats.  Use a rhythmic cadence and change it up.  That adds more color in your words.  Don’t forget that silence is a beautiful thing.  Add pauses or even stop in mid-sentence.  Animation engages and mesmerizes your audience.  It may even get you a standing O!

 

 

Kiss and Tell the Story

Tuesday, May 22nd, 2012

In a previous post I said I would write a couple of tips on good storytelling.  Here’s the second of three.

We all know the KISS rule.  Keep It Simple Silly. That means for me – stick to the story.

Every story has a beginning, middle and an end.

Start with the OMG, listen to this.  Grab the listener’s attention at the beginning with your dramatic headline.  I call it the hook – they can’t wait to hear more.

Draw them into your story by picking and choosing your words like you were selecting one flower at a time to create a magnificent bouquet.  The use of choice words create a picture in a listeners mind.  By doing that, the story teller taps into our imagination and transports us to a scene outside ourselves.

A good storyteller creates the end with an exact closing moment.  They know when  to return us to our own thoughts and experiences and leave us saying wow!

Go  for it and create your own magical mystery tour.

 

 

Storytelling – The Heart and Art of the Matter

Monday, May 21st, 2012

 

In my last post I said I would write a couple of tips on good storytelling.  Here’s the first of three.

Words can Wow – vocabulary selection can make or break a good story.  As an artist, words are like paint colors to me.   Depending on when and where they are used each word holds hue, and value. They paint a picture or scene.   Be authentic when choosing words that express and reflect the emotional component of the story that you are sharing.  Feel the words you choose and your audience will feel them too.   Emotions, after all, are contagious!

 

 

The Huffington Post Tells a Good Story if You Can

Monday, May 7th, 2012

You’ve heard of the largest online newspaper in the world right?  The Huffington Post on Friday featured me in an article in the  small business section.  Need I say that I spent a good part of my weekend and all day today responding to the crazy activity that the good PR created for my business.  Weather you are a business or a NonProfit  PR is something we all want and need.  So how do you get it is the question and the answer is real simple.  Tell your compelling story.  Every person, business, and nonprofit has one but many people don’t know how to tell a story well enough to get the attention they deserve.  Check mine out.  Let me know how I did telling the story.  In an upcoming post I will share some tips on how to tell a captivating story.  Maybe it will help you to get the Huffington in your back pocket!

Fundraising Products That Tell a Story

Friday, March 25th, 2011

If you are involved in fundraising and have sold a product as a fundraiser then you know there is an endless supply of products to choose from.  Of course, the internet is a fabulous place to search for the perfect product to utilize to raise funds for your organization.  Well, curiosity took over and we wanted not only to see what products are available but what products provide a lasting impression and tell a story.  One that has a message, a reminder, and a meaningful take away each time the donor sees it.  So we began the search.  Granted we did not search every query that would generate results for meaningful fundraising products but let us share our findings. 

Okay, the first try included ‘fundraising with powerful products.’  The results included a powerful pasta fundraiser, gourmet cookie dough, scratch cards, magazines and of course the good ole standbys candy, popcorn and candle fundraisers.  But the most interesting was the powerful liquid vitamin supplement fundraiser.  Okay, perhaps the query wasn’t the best….

 So we tried again. This time we Googled ‘fundraising with cause related products.’  The results were closer to what we were hoping to find.  Yes, the cookies and popcorn made it into the top results but here are a few others that we found.  The Green Light Project.    Their mission is to raise awareness and funds for organizations that help child victims of terror, war, natural disaster or illness.  The GLP’s unique promotional items help to achieve their goals, as the products themselves help to increase awareness of how various funds address the needs of child victims.  One of their featured products is a “How Are You Feeling” poster.  This is pretty creative and fun stuff.

Our search also unveiled Products for the Cure.  They develop custom packaging and awareness campaigns for local and national organizations.  A bit boring but at least you know what it’s all about and it does have staying “reminder” power.

On the third try a heavy hitter surfaced.  The Gap.  You may know of their affiliation with the RED Campaign.   Cool shirts worn by cool actors to support HIV/AIDS prevention leaving a cool lasting impression and stories to be told.  

As mentioned, the queries did not uncover every meaningful fundraising product.  One that you would think would appear is Soles4Soles.  Even Designs By Lucinda, a company that has been involved in cause related fundraising for over 20 years, leaves a lasting impression and has a story to tell didn’t make the show either.  This leads us to believe that there are impressionable fundraising products out there but they aren’t always easy to find. 

We’re curious what has your search turned up?
Lucinda