The Agitator had an interesting and thought provoking article on crowdgiving. Cancer Research UK is currently implementing the idea. Basically, it works like this. A donor can choose to donate to a specific project. Then the donor is able to track the progress and outcome of the project via the non profits website. The web page is continually updated providing the donor with feedback on how the their donation is impacting the project. I am not sure what the name crowdgiving has to do with the concept of an individual having the power of choice. At any rate.
This sounds like a great idea that can help to begin to form a more intimate relationship with a donor. It offers transparency and inclusion. But here’s the kicker. Does it really just create the the psychological illusion that the donor has some control?
Pondering,
Lucinda
