When you target donors, it’s OK to think small. By increasing the number of smaller donations two things happen. First, more people become connected to your organization and drive word of mouth awareness. We all love large donations, however one large donation connects you to only one person. Second, when you ask small you aren’t asking for much. It’s easier to ask again. In other words it doesn’t hurt. When it’s painless people are more receptive. Take it one step further and give them something meaningful and unique for their money and you’ll hit a home run. That’s why my “pin business” works.
I’ve helped non profits raise over $25 million dollars $7.00 at a time! That’s over 3.5 million contributions. Not only have huge sums of money have been raised but now 3,571,428 people know about important causes. Let’s do just a little more math and watch what happens. Those contributors talk to 8 people about their $7 experience. We use the number 8 because statistics prove that if you have a good “buying” experience you will share it with 8 people. So, take the 8 and multiply it by that big number and guess what? We are talking crazy numbers: numbers that will get your heart thumping. 28,571,248! YES you read that right. Over 28 million!
What’s seems really small is actually really big.
Happy Fundraising!
Lucinda
