I can’t help but pipe in on the recent Susan G Komen marketing campaign.   Komen partnered with KFC.

I saw the campaign advertised on a billboard while driving past a KFC before it ever hit the headlines.  I actually did a double take.  Could that be right?  Buy a bucket chicken and a donation goes to the Komen Foundation. It didn’t make any sense which is what all the media hoopla is about now.  The idea of greasy KFC helping to find the cure for Breast Cancer raises eyebrows.  Who was the marketing genious behind that idea?  Worse yet, who in Komen approved it? 

Komen certainly plays the leading role in social branding in the relationship.  Did big dollar signs cloud Komen’s judgement?  We may never know because they are in the recovery spin zone right now.

This cause related marketing scheme would seem a very hip hookup for KFC who stands to gain the most.  However, at this point, the heat is on in the kitchen at KFC too.   Let’s face it, now we are talking about the link between the Colonel’s Secret Recipe which we all know is fat, and it’s link to cancer.  PR NIGHTMARE!!!

What I’d like to know is, what were the real intentions behind both parties?  Outcomes are directly linked to intentions.  If you don’t like the outcome change your intentions.  The lesson here is don’t compromise principles for sales.

Komen needs to come clean to regain respect.  As for KFC, the whole thing leaves a bad taste in my mouth.

Lucinda

Everyone already knows ALL non profits need revenue.   How do donors choose where to contribute?
Meaningful messages are imperative in getting the attention of donors today.   Just saying you are providing shelter to the homeless is not enough. 
 
The question is why should I give to you?  Give me a compelling reason.  Make me believe.  Spell it out! 
Tell me what my $20 donation will do.  
Tell me my donation will provide 3 people a bed for the night.  
Tell me my donation converts into $98.15 of food. 
Tell me my donation will provide one mammogram for a woman who can’t afford it. 
I want specifics.  I want the facts.  I can get my head around facts.  The facts spell out clearly how my contribution changes lives. 
That’s what I want: lives changed!

Think about it,
Lucinda