The Fundraising Factory - Archive for the ‘Rants’ Category

You can dress me up but do I want to go out?

Thursday, April 12th, 2012

An annual major fundraising event can be a time when a non profit has a chance to turn attendees into donors and ambassadors for their organization.  I went to two of them last week.  Here’s what happened at one.

The first was a $150 a plate fundraising dinner.  Looking forward all week long to a great evening and a good meal I went shopping for a new dress.

Here’s the shakedown.  The evening  started with a cocktail hour and then a sit down meal.  I chose vegetarian.  It was average at best.  The keynote speaker presented during the meal.  Since I am a speaker at events like this I watched closely and in my book this is a BIG no no.  This causes people in the audience who are trying to eat to have to turn around in their chairs to see the speaker.  It’s uncomfortable for the guests AND it’s rude to the speaker to be honest.  Then, sadly the executive director missed the opportunity to speak passionately and with authenticity about the non profit.  Instead she told us she had adjusted well in her new position as it was her first full year on the job.  Ho hum

The icing on the cake?… and no pun intended here but get this…finally the tiny cupcake wrapped in cellophane that had been sitting on the table in front of me all evening to my astonishment was dessert!   It was donated by a discount wholesale food club and the E.D. thought it worthy enough to be mentioned aloud!  Good Lord who knows how long that thing had been sitting in a warehouse somewhere!

I can live with an average meal, however I would have liked to have been able to respectfully give my full attention to the speaker.  Most importantly,  I wished the ED inspired me to make an effort to become a serious donor.   Come on it was a fundraiser!  Lastly, and I am no snob but seriously  for 150 bucks I expect more than a twinkie.

You can dress me up AND you can take me out but unfortunately next year when this event comes around I’ll enjoy the best part; shopping for the new dress and just skip the rest.

 

What was Susan Komen thinking?

Wednesday, May 12th, 2010

I can’t help but pipe in on the recent Susan G Komen marketing campaign.   Komen partnered with KFC.

I saw the campaign advertised on a billboard while driving past a KFC before it ever hit the headlines.  I actually did a double take.  Could that be right?  Buy a bucket chicken and a donation goes to the Komen Foundation. It didn’t make any sense which is what all the media hoopla is about now.  The idea of greasy KFC helping to find the cure for Breast Cancer raises eyebrows.  Who was the marketing genious behind that idea?  Worse yet, who in Komen approved it? 

Komen certainly plays the leading role in social branding in the relationship.  Did big dollar signs cloud Komen’s judgement?  We may never know because they are in the recovery spin zone right now.

This cause related marketing scheme would seem a very hip hookup for KFC who stands to gain the most.  However, at this point, the heat is on in the kitchen at KFC too.   Let’s face it, now we are talking about the link between the Colonel’s Secret Recipe which we all know is fat, and it’s link to cancer.  PR NIGHTMARE!!!

What I’d like to know is, what were the real intentions behind both parties?  Outcomes are directly linked to intentions.  If you don’t like the outcome change your intentions.  The lesson here is don’t compromise principles for sales.

Komen needs to come clean to regain respect.  As for KFC, the whole thing leaves a bad taste in my mouth.

Lucinda

Just the Facts Maam-Donations Change Lives

Tuesday, March 16th, 2010

Everyone already knows ALL non profits need revenue.   How do donors choose where to contribute?
Meaningful messages are imperative in getting the attention of donors today.   Just saying you are providing shelter to the homeless is not enough. 
 
The question is why should I give to you?  Give me a compelling reason.  Make me believe.  Spell it out! 
Tell me what my $20 donation will do.  
Tell me my donation will provide 3 people a bed for the night.  
Tell me my donation converts into $98.15 of food. 
Tell me my donation will provide one mammogram for a woman who can’t afford it. 
I want specifics.  I want the facts.  I can get my head around facts.  The facts spell out clearly how my contribution changes lives. 
That’s what I want: lives changed!

Think about it,
Lucinda