Joanne Fritz asks the question in her blog post today. Are QR codes reaching their tipping point? She sites Joe Waters statistics that 14 mil. mobile users are scanning. This piqued my curiosity because at the BlogWorld Conference in NYC this past weekend Scott Stratten actually spoke about QR Codes in his session on the 7 Deadly Sins of Social Media. Oh you missed a good one! NO worries though I found this short You Tube clip of Scott titled The Problem with QR Codes. It’ so worth the 2 minute watch especially if you need a good laugh right now. He’s a hilarious teacher. The Comedy Channel needs to pick him up. Ok, enough of my obsession with Scott Stratten.
Prior to Blogworld, I have been experimenting with QR Codes, putting them on the fundraising LULU Cubes. People can find additional information about the Non Profit just by scanning. It also serves as another avenue/vehicle to give. It can’t hurt provided the link is working.
What about using QR’s for a merchandising fundraising campaign by applying a QR Code to whatever it is your selling. As an example, I provide an informational/functional promotional card for my fundraising pins. On the inside is a blank area for an org to adhere a sticker with whatever additional message they want to include in the card. It is the perfect space for a QR Code and message.
I want to take advantage of all the tools out there and non profits can too! Take Stratten’s advice, think and you use them correctly.
Are you are you using QR Codes? I’d love to know if they are proving results and I bet other readers would as well.
Thanks for sharing and have a Scan Good Day!