The Fundraising Factory - Archive for the ‘donations’ Category

Is your charitable gift a responsible investment?

Tuesday, June 19th, 2012

The Chronicle of Philanthropy posted a blog http://philanthropy.com/blogs/prospecting/apple-co-founder-steve-wozniak-gives-with-no-strings/33601  Apple Co-Founder Steve Wozniak Gives With No Strings.

As soon as I saw the name Steve Wozniak, I had to read more.  Wozniak and Steve Jobs founded Apple and I have an insatiable curiosity of exploring Steve Job’s success.  You may assume correctly that I have read his biography by Walter Isaacson.  If you have read the book you already know Wozniak’s slant on sharing. If not, I’ll just say this.  He  wanted to give away for free the programming knowledge/secrets that were the underpinnings of Apples’ great products way back in the beginning.  Jobs thought differently.  I didn’t say better I said differently.

Wozniak’s comment at an appearance at the AFP TechKnow conference, in Orlando, Fla. “I would never give a gift that has restrictions,” “I leave that to people who know more than me.” indicates a lack of financial responsibility and good stewardship of his resources and indicates a laziness in his approach to real involvement in community. It’s what I would term a lazy donation.  Lazy donations do not hold nonprofits accountable.  Without accountability mismanagement of funds, and lack of consequence to program failure or success could result.  This does not make for improving a community.  It’s near to throwing bad money after good!  No pun intended.

Donors should consider a restriction list that includes answering questions such as:

1. Of the revenue coming in how much goes to administration? And how much goes to Programs/Services? Ask the nonprofit directly or Charity Navigator is a respected source to see how a non profit is ranked for revenue analysis.

2. What statistics can they provide to prove the success of the services/program that needs funding? And do they have a strategy that will include funding sustainability for the program.  In other words do they expect you to keep throwing money their way year after year.

3. What contributions have non profits made to the community besides what they are selling, their program.  That means outside of their gig how are they involved in community/business.  It’s only fair to ask. Business are judged similarly.  We comparison shop when we are buying from them.  It’s well documented that people do choose to buy from a company that is socially responsible over another that is not given the products on every other level are fairly equal by comparison.

So why shouldn’t nonprofits be put to the test as well?

As an example, if two animal shelters asked for a donation and both provided similar services with the exception that one was building a park for dogs that enhanced your community and the other did not, which would you choose to give your hard earned dollars to?

It is more work for donors but in the end we’ll have stronger non profits!

Are donors PO’d at your QR Codes?

Tuesday, June 12th, 2012

Joanne Fritz asks the question in her blog post today.  Are QR codes reaching their tipping point?  She sites Joe Waters statistics that 14 mil. mobile users are scanning.  This piqued my curiosity because at the BlogWorld Conference in NYC this past weekend Scott Stratten actually spoke about QR Codes in his session on the 7 Deadly Sins of Social Media.  Oh you missed a good one!  NO worries though I found this short You Tube clip of Scott titled The Problem with QR Codes.  It’ so worth the 2 minute watch especially if you need a good laugh right now.  He’s a hilarious teacher.  The Comedy Channel needs to pick him up.  Ok, enough of my obsession with Scott Stratten.

Image is from http://www.blueglass.com/blog/qr-codes-bridging-online-and-offline-marketing/

Prior to Blogworld, I have been experimenting with QR Codes, putting them on the fundraising LULU Cubes.  People can find additional information about the Non Profit just by scanning.  It also serves as  another avenue/vehicle to give.  It can’t hurt provided the link is working.

What about using QR’s  for a merchandising fundraising campaign by applying a QR Code to whatever it is your selling.  As an example, I provide an informational/functional promotional card for my fundraising pins.   On the inside is a blank area for an org to adhere a sticker with whatever additional message they want to include in the card.  It is the perfect space for a QR Code and message.
I want to take advantage of all the tools out there and non profits can too!  Take Stratten’s advice, think and you use them correctly.

Are you are you using QR Codes?  I’d love to know if they are proving results and I bet other readers would as well.

Thanks for sharing and have a Scan Good Day!

Lucinda

Fundraising – One Person at a Time

Friday, May 25th, 2012

Recently someone asked me if I had any ideas about how they could run their own personal fundraising campaign.  Of course I do because this is something I am in fact doing right now.  Non-Profits take note – this might be an idea you could share with your potential donors as well.

So, here’s my own ‘one person’ show fundraising plan.

This year I am in Maine’s Tri for a Cure event that benefits the Maine Cancer Foundation.  It’s a swim, bike, run triathalon.  Besides having to get into shape, I mean get into training mode, I also have a responsibility to fundraise for this charity event.

Cash Mobs – have you heard of them?

  • A variant of crowd funding, cash mobs entail rallying people to a local business to have a good time and spend some money.  Here’s how I am capitalizing on this concept.  I held a fundraising brunch in my home to kick off my efforts.  I invited lots of people from all walks of my life.  I prepared all kinds of great foods (don’t worry I will share some of those recipes in future posts) and about 40 people showed up.
  • Once everyone arrived I made a pitch for the Maine Cancer Foundation.  I asked my guests to help me raise $5000! Yowza! By my calculations each of my guests would need to contribute about $125 each for me to reach my goal. That’s seems like a lot to ask of one person, I mean my cooking is good but is it worth 125 bucks?
  • However, I made it really easy for them to help me.  I introduced them to LULU Cubes.  You can read about how they work in a past blog post or get the how to do it details on my website.  Each person took one with them when they left.
  • I invited them to come back to another party July 4th, which would give them 6 weeks to fill their LULU Cubes with donations.  They loved the idea for a variety of reasons.  It’s social, it’s fun, it’s easy and they can be a part of something bigger when they come together again at the July 4th party and see the results of the entire group!

Engaging Donors in my Campaign

To engage my ‘friends mob’ in the efforts of the group,  I created a LULU Cubes Facebook page where everyone can upload and share images of their LULU Cubes as they get them filled with donations.  I will also send a weekly e-mail to all the LULU Cube owners sharing ideas of where to take their cubes and inspiring them to be the best fundraisers they can be.  This really does speak to my saying. “Your One Choice Away From Changing the World!”  It’s true, anyone can give something, even if it’s only a nickel to their LULU Cube!

Hey if you want to follow along with how we’re doing go to facebook.com/LULUCubes.

 

 

Who’s valued more? Volunteers or Donors?

Tuesday, April 26th, 2011
Is there more in box or more in the people?

Where's the most value? In the boxes or in the people?

I follow Volunteer Match on Twitter.  In one of their recent tweets a link was provided that made me stand up and take notice to ponder that question.

It took me to a study provided by The John Hopkins University Center for Civil Society Studies. The research determined that volunteers create 400 billion dollars to the world economy!  The study also concluded volunteer work is worth DOUBLE the value of donations and valuables given by individuals, businesses and foundations combined.  Would you ever imagine that a volunteer is more valuable than a donor?   This important research has a downloadable manual available.  Its use is for determining volunteer value for your organization.  Knowing the specifics about volunteer impact will help you encourage public policy that is favorable to volunteer work.  I would love to hear if you have done this kind of evaluation with your organization and your thoughts.
Imagine if volunteers are used for fundraising.  Does that make them worth triple the donation?

Happy Fundraising!
Lucinda

The All Inclusive Fundraising Diet

Friday, March 11th, 2011

Too many times I hear from executive directors, volunteers, and development staff that they are restricted by board approval to move forward with fundraising ideas.  It is always a board’s responsibility to ensure that a non profit has the funds to provide services.  So what’s the hold up?  I have no idea but there is a fundraising diet that all non profits can use for maintaining a healthy,  balanced social network and financial foundation for their organizations. 

Gala events, annual dinner, and auctions.  These are a tremendous amount of work and the ROI has been proven to be poor.  However, there are benefits such as the relationship building opportunities that can be developed in the planning of the event and at the event as board members mingle and work the room.  These venues are usually a fantastic platform for story telling which,  as we know,  is one confirmed way to connect with the donor.  The monetary ROI may not be great but the PR, marketing, and networking is.  I give these events a thumbs up.  I’m also a bit of a party girl! 

Then there’s the physical activity fundraiser.  The bike-a-thons, walk-a-thons and tri’s for this and that are a staple fundraiser.  However,  not everyone wants to get up off the couch to support a non profit so it might be a good idea to include a lounge-a-thon in your line up.   ”Thons” are very effective for increasing community exposure especially through social media.

Bring on the ask letters, annual appeals,  and the death bequest category.  These are great because if you are asking for money through a letter it isn’t your first contact with the donor.  If it is, you should be ashamed of yourself.  The up front relationship development will have been done, therefore, the ask and appeal letter is like a maintenance donation. 

Grant writing cannot go unnoticed.  I will call these “bonus bucks” since grants need to be found and re-written in most cases year after year.

Finally a fundraising revenue stream must include the selling of products.  This is a category that is overlooked.  Products can be sold year round and generate more than %100 ROI.  In the case of fundraising products the donor actually gets something for their contribution and believe it or not they like that.  Their take away from a donation is long lasting.  Depending on the product you choose to sell, each time the donor sees their purchase they are reminded of your non profit.  See my post on (choosing the right fundraising product).   
Out of sight out of mind does not apply here!

 Happy Fundaraising,
Lucinda

Donor Customer Profiling

Monday, November 22nd, 2010

How important is it?  If you don’t know your customer how can you give them what they want? 

Here are 6 questions to ask when profiling your donor/customer.

1.  When was the first time they donated?  Was it at an event, through a direct mail, or text appeal?  In other words, how did they find out about you.  The answers provide marketing insight.  Use the same strategy to connect with them again.
2.  When do they contribute?  Is there a time pattern to their giving?  Does their donation come in around a holiday, special event, or end of year?
3.  How often are they contributing?  Are they giving once a year or more?  Consider asking for less, more often, to increase sales/donations.
4.  How much are they giving?  Has the amount  increased or declined?  If so, do you know why?
5.  How do they communicate with you?  Are they engaged besides for monetary donations?  Do they attend special events, volunteer, contribute in- kind donations or social network for you via FB or Twitter? 
6.  Who are they connected to in the organization?  Another way to put it, who has the account and what are they doing with this profile to build a deeper relationship?

Stay connected and Happy Fundraising!
Lucinda

What’s in the Mind of the Donor?

Thursday, March 18th, 2010

The Agitator had an interesting and thought provoking article on crowdgiving.  Cancer Research UK is currently implementing the idea.  Basically, it works like this.  A donor can choose to donate to a specific project. Then the donor is able to track the progress and outcome of the project via the non profits website.  The web page is continually updated providing the donor with feedback on how the their donation is impacting the project.  I am not sure what the name crowdgiving has to do with the concept of an individual having the power of choice.  At any rate.
This sounds like a great idea that can help to begin to form a more intimate relationship with a donor. It offers transparency and inclusion. But here’s the kicker. Does it really just create the the psychological illusion that the donor has some control?

Pondering,
Lucinda

Just the Facts Maam-Donations Change Lives

Tuesday, March 16th, 2010

Everyone already knows ALL non profits need revenue.   How do donors choose where to contribute?
Meaningful messages are imperative in getting the attention of donors today.   Just saying you are providing shelter to the homeless is not enough. 
 
The question is why should I give to you?  Give me a compelling reason.  Make me believe.  Spell it out! 
Tell me what my $20 donation will do.  
Tell me my donation will provide 3 people a bed for the night.  
Tell me my donation converts into $98.15 of food. 
Tell me my donation will provide one mammogram for a woman who can’t afford it. 
I want specifics.  I want the facts.  I can get my head around facts.  The facts spell out clearly how my contribution changes lives. 
That’s what I want: lives changed!

Think about it,
Lucinda