Joanne Fritz asks the question in her blog post today. Are QR codes reaching their tipping point? She sites Joe Waters statistics that 14 mil. mobile users are scanning. This piqued my curiosity because at the BlogWorld Conference in NYC this past weekend Scott Stratten actually spoke about QR Codes in his session on the 7 Deadly Sins of Social Media. Oh you missed a good one! NO worries though I found this short You Tube clip of Scott titled The Problem with QR Codes. It’ so worth the 2 minute watch especially if you need a good laugh right now. He’s a hilarious teacher. The Comedy Channel needs to pick him up. Ok, enough of my obsession with Scott Stratten.
Image is from http://www.blueglass.com/blog/qr-codes-bridging-online-and-offline-marketing/
Prior to Blogworld, I have been experimenting with QR Codes, putting them on the fundraising LULU Cubes. People can find additional information about the Non Profit just by scanning. It also serves as another avenue/vehicle to give. It can’t hurt provided the link is working.
What about using QR’s for a merchandising fundraising campaign by applying a QR Code to whatever it is your selling. As an example, I provide an informational/functional promotional card for my fundraising pins. On the inside is a blank area for an org to adhere a sticker with whatever additional message they want to include in the card. It is the perfect space for a QR Code and message.
I want to take advantage of all the tools out there and non profits can too! Take Stratten’s advice, think and you use them correctly.
Are you are you using QR Codes? I’d love to know if they are proving results and I bet other readers would as well.
Thanks for sharing and have a Scan Good Day!
Lucinda
Tags: Fundraising, on line marketing, QR codes, social media
Our church women’s group has recently put together a PowerPoint based video introducing a new organizational direction for our group. It’s posted on our website and the code picks it up from there. We have made square buttons with the QR code in the center, and around the edge, it reads, “Meet Us at the Square” and the name of our group. We are bringing the pins to a national meeting to stir up interest in our organization and to identify us a forward thinking group.
Members took the pins to a regional event to test out the pins, and several people were “mad” at us because “they couldn’t afford smart phones to read the code”. I NEVER anticipated that reaction! However, the pins are designed to get people talking, and we’ll also have our cards with the code and website address to explain the program. We’ll see if others “get it”!
Beth, I commend you for “forward thinking”. It really is a good idea. If I understood you right, the code takes you to the power point on the website. If that’s the case I hope the website is mobile friendly because if it is not you risk more “mad” people at you if they have to constantly “pinch” in and out. Here’s a link that will give you some stats on the numbers of and incomes of mobile users. http://tinyurl.com/d9zhupm
I hope it’s helpful. Thanks for sharing! – Lucinda
You make a great point. Got some great info here. I think that if more people thought about it that way, they’d have a better time get the hang ofing the issue.