Everyone already knows ALL non profits need revenue. How do donors choose where to contribute?
Meaningful messages are imperative in getting the attention of donors today. Just saying you are providing shelter to the homeless is not enough.
The question is why should I give to you? Give me a compelling reason. Make me believe. Spell it out!
Tell me what my $20 donation will do.
Tell me my donation will provide 3 people a bed for the night.
Tell me my donation converts into $98.15 of food.
Tell me my donation will provide one mammogram for a woman who can’t afford it.
I want specifics. I want the facts. I can get my head around facts. The facts spell out clearly how my contribution changes lives.
That’s what I want: lives changed!
Think about it,
Lucinda
