If you are looking to increase awareness and grow donations for your organization (and I know you are) then YouTube video may be your calling card to donors. Video is a new powerful resource.
Even if you are without a marketing budget and have no resources to create new market videos don’t worry. Video is free. It costs nothing to post on YouTube AND you don’t have to be a master in technology. It is no longer necessary to hire a production company to create video. Simply by creating from an ipod or iphone or using existing videos to showcase your non profit is at your fingertips. Visual storytelling can be compelling. The secret to creating an inspiring video is to imagine seeing what you do as if through your donors eyes. The transparency in sharing by video with your donors builds trust and a desire to give AND share. Videos make it possible for donors to recommend and introduce your cause to their family and friends just by circulating and sharing your YouTube video link.
With today’s technology, everything is in your control. Check out this YouTube Nonprofit program http://www.youtube.com/nonprofits . You get fantastic benefits with regards to branding and functionality.
Take a peek at our How a Flower Pin is Made video. You will want to sing along so turn up the V!
