Using the social media network for fundraising and building potential new business/donations is a key component to today’s overall marketing strategy for most organizations. Here are 3 questions to ponder.
Does your donor know you? As part of your online strategy, integrating compelling videos and pictures will deliver memorable online experiences and promote sharing through your website, Facebook, and Youtube.
Do you recognize the small donor? The Obama campaign proved just how much small donations had a huge impact. When you demonstrate that X dollar donation equates to X in services AND give examples such as (X$ donation-feeds 10 families). This creates an online high touch experience for potential new donors and reinforces the loyal supporters choice to give.
Are you accountable to your donors? With everyone asking for a click donation it’s important to create a high value proposition succinctly explaining how results and long term sustainability will be achieved within your project or organization. Your donors have the right to expect accountability.
Don’t be fooled though. Although, social media offers good tools, the click will not replace the necessary human connection that we require. I use social media for communication but I change the world one pin at time, one person at a time.
Check out Beth Kanter, an expert in Social Media for the non profit.
Let’s stay connected and happy fundraising,
Lucinda
Tags: Donor, Fundraising, social media
